Premier Health Osteopathy is owned by girlboss Muniba Malik and based in Glasgow. After working for others for a number of years, she decided the time has come to take the lead and start her own osteopathy venture. So she hired me to create a brand and design a website for her business, starting from scratch.
She needed a clean, medical brand, but with an edgy twist – so that it stands out from the competition and attracts her ideal clients.
We started by creating a secret Pinterest board that she filled with visual inspiration. This is a method I use with all of my design clients, so I can get a clear idea of their design vision. Verbal descriptions are not as effective, and often lead to miscommunication.
In the meantime, I began doing market research on UK-based osteopaths. I gathered information about their websites and branding. I looked at what questions their clients were asking, and what was missing in their online presence. Based on this research, I identified the traits that would make Muniba’s website + brand stand out.
When her secret Pinterest board was ready, I created a moodboard for her. I picked the brand colors and fonts using the moodboard + the information I gathered from my research. Then I began working on the logo.
The idea behind the logo was to combine osteopathy and care. I chose a rib cage as the symbol for osteopathy (based on my client’s suggestions) and a heart as a symbol for “care.” Combining the two resulted in the following logo propositions.
My client chose to go with number 2, with a few minor adjustments.
Once we have finalized the logo and the branding, I began working on her website design. I created mock-ups in Photoshop and sent them to her. She sent them back for a few tweaks. Once we had finalized the design, I began building her website on my local server.
When the custom theme was ready, I told my client that we’re ready to purchase hosting and a domain name. She could not decide on a name for her business. To prevent this from turning into a blocker for her, I came up with a few suggestions, based on her brand style and while also looking for available domains. After a few brainstorming sessions, she picked one, and I guided her through the set-up process.
I always make sure that my clients purchase their own domain and hosting. This way they have a complete ownership over their website. Should they work with a different designer or developer in the future, it’s easy to give them access.
I was now able to install WordPress, upload the website, and pass the username + password to my client. Voila! All done.